Tangerine Dream

The Tangerine Dream is a boutique vacation rental brand that captures the vibrant spirit and effortless charm of Florida living. Rooted in warmth, color, and coastal energy, the name “The Tangerine Dream” was thoughtfully chosen to reflect the company’s passion for creating unforgettable stays filled with sunshine, comfort, and style.

Name Significance:

Tangerine: Vibrant and full of life, “Tangerine” embodies warmth, energy, and the unmistakable glow of the Florida sun. It reflects the brand’s connection to the state’s iconic citrus heritage and its promise of brightness, freshness, and joy. The name evokes the feeling of golden sunsets, palm trees, and endless summer days — a perfect symbol of the relaxed yet uplifting atmosphere each property offers.
Dream: “Dream” represents escape, serenity, and the pursuit of meaningful experiences. It captures the essence of what The Tangerine Dream delivers — not just a place to stay, but a state of mind. Every detail, from the design to the destination, is curated to inspire relaxation, creativity, and that unmistakable feeling of being exactly where you’re meant to be.

DELIVERABLES

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The Tangerine Dream

The mood board for The Tangerine Dream captures the vibrant essence of a sun-soaked Florida escape — bright, refreshing, and effortlessly elevated. The design blends warm citrus tones, soft coastal neutrals, and playful retro accents to create a feeling of endless summer and relaxed sophistication. The color palette features tangerine orange, sandy beige, coral pink, and ocean teal, balanced with clean white spaces that evoke breezy coastal air and modern comfort.

Textures of woven rattan, linen, sun-bleached wood, and smooth stone bring a tactile warmth reminiscent of boutique beach bungalows and tropical getaways. Soft sunlight, airy drapery, and hints of lush greenery enhance the atmosphere, while curated travel décor — vintage postcards, surf-inspired artwork, and coastal ceramics — adds nostalgic charm.

Branding Rationale:

The combination of “Tangerine” and “Dream” captures the essence of vibrant leisure and effortless escape — a lifestyle that celebrates warmth, relaxation, and beauty in every detail. This branding strategy evokes the color, energy, and spirit of Florida, blending modern coastal luxury with nostalgic charm.

BRANDING GUIDE

Color Palette
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